EXAMINING INNOVATIVE MARKETING STRATEGIES EMPLOYING THE SWOT ANALYSIS TO ENHANCE LOKALATE’S PERFORMANCE IN A COMPETITIVE MARKET ENVIRONMENT

Fiki Andriansah; Anik Lestari Andjarwati

Authors

Fiki Andriansah Universitas Negeri Surabaya
Anik Lestari Andjarwati Universitas Negeri Surabaya

Keywords:

SWOT, Marketing Strategies, Sustained Growth.

Abstract

The study aims to identify tailored strategies to leverage strengths, address weaknesses, seize opportunities, and mitigate threats, ultimately guiding Lokalate towards sustained growth and competitive advantage. The methodology employed in this study is qualitative data sources, including both primary and secondary data, seeking to uncover nuanced insights crucial for strategic decision-making. The result of this research is to develop innovative marketing strategies for Lokalate to enhance sales and succeed in a competitive market.