Vol. 3 No. 3 (2026): September

Articles

• PENGARUH BRAND IMAGE, GREEN MARKETING, DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK LE MINERAL GENERASI Z DI JOMBANG

  Pradia Agustin, Henny Dwijayani, Puteri Syarifah Al Sakinah

  1-13

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• PENGARUH PRODUCT QUALITY, CELEBRITY ENDORSER, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN CUSHION WARDAH PADA GENERASI Z

  Ayunda Permata Dewi, Linda Ratna Sari, Puteri Syarifah Al Sakinah

  14-29

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• PENGEMBANGAN MODEL APLIKASI AKUNTANSI RANTAI PASOKAN PANGAN FUNGSIONAL YANG TRANSPARAN DAN AKUNTABEL DI TINGKAT DESA STUDI KASUS DI DESA CIPUTRI, KABUPATEN CIANJUR

  Ratu Prisiconsina

  30-43

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• PERAN REPUTASI LEMBAGA, KUALITAS PELAYANAN, DAN SYARIAH MARKETING TERHADAP KEPERCAYAAN NASABAH PADA PT. BPRS LANTABUR TEBUIRENG

  Ismatul Maula, Rubait Dasururi

  44-58

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• PENGARUH BRAND TRUST, BRAND IMAGE, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK PINKFLASH

  Dwi Rahmania Firdausi, Puteri Syarifah Al Sakinah, Hasannudin Nursalim Putra, Linda Ratna Sari

  59-72

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• EXAMINING INNOVATIVE MARKETING STRATEGIES EMPLOYING THE SWOT ANALYSIS TO ENHANCE LOKALATE’S PERFORMANCE IN A COMPETITIVE MARKET ENVIRONMENT

  Fiki Andriansah, Anik Lestari Andjarwati

  73-81

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